About

Penelope's was brought to life through a moment of inspiration during one of the many late-night feedings with my firstborn. As a new parent, I searched for the perfect baby journal, but nothing seemed to meet all my needs. Additionally, I felt strongly about supporting New Zealand-made products, which was missing from my search. It was at that moment that I realised maybe I should create my own baby journal.

Beyond a journal, I envisioned Penelope's as a platform to showcase other exquisite products that complemented the baby journal. I wanted each item to possess a timeless quality, something that could be passed down through generations, cherished for years by many.

I am overjoyed that you have discovered Penelope's, and I sincerely hope that you find that special something or gift you have been seeking.

 Penny x